Pragmatic Play may not be a well known name with sports bettors, but they have been a leading light in the world of online casino and online bingo for many years.
It wasn’t until November 2023 that they launched a sportsbook, and it didn’t become available in the UK until a year later. DAZN Bet is the brand the company launched with, becoming the first to use Pragmatic Play as a full service provider for all of its verticals.
Quinnbet followed suit not long after, which, for a brand news sportsbook provider is pretty good going.
Of course, it helps that Pragmatic Play are a huge well established name in the industry already. Operators trust the name, they may already be working with Pragmatic on the casino side, and the company have the contacts and expertise to solve issues quickly and scale their product at speed.
They may have been late to the sports betting side of things, but the future certainly looks bright for Pragmatic Play.
Premium Sports Betting Products
As with their offerings in other verticals, Pragmatic Play aim to provide a premium product backed up with premium service.
Their sportsbook is bespoke and customisable, enabling operators to localise their site and maximise margins based on demand in specific areas.
Configurable odds and risk management mean each brand can control the way they do business with precision, and the user interface is customisable too.
In terms of live betting, they have access to official live trading data from the biggest leagues in sport thanks to partnerships with the likes of Sportsradar, Stats Perform, and Genius Radar, and they can boast live streaming too.
Pragmatic Play’s sportsbook cover 40,000 sports events per month, from 2,000 different competitions, and already take more than 1,000 bets each second.
While punters will love the product, operators love the company even more for their excellent managed services.
The setup allows brands to leave the running of the site to Pragmatic Play, while they run the actual business itself. Knowing everything is in good hands takes a lot of pressure off, and if there are any issues, Pragmatic provide around the clock support too.
It really is the full package, and a thoroughly attractive and engaging one at that.